I’m a big fan of beauty boxes – getting a box of surprises drop through your letterbox is always exciting. That said, some of the recent offerings have been less than inspiring, but I think that’s about to change with the arrival of an exciting new box called ‘My Little Box’.
My Little Box originally hails from France where it’s been wowing the Paris crowd for some time. It works on the same sort of principle as Birchbox, Glossybox et al, where for a small fee (£14.95) you receive a parcel each month that’s packed full of exciting things to try out.
Where My Little Box differs is that each month the boxes are very clearly themed. You might receive ‘My Little Holiday Box’ (pictured), filled with items that are perfect for taking away on holiday with you. Previous editions have seen My Little British box, My Little Dolce Vita box and My Little Weekend Box.
Inside the box, you receive a mixture of beauty products and fashion accessories, making it something that appeals to a wide audience. The beauty samples are usually either good travel sizes or full-sized, so there’s none of that ‘oh good, it’s a sachet’ disappointment.
Inside the ‘My Little Holiday Box’, I received a full sized bottle of Davines shampoo for dry/damaged hair (good for post-beach), a bottle of cleansing water, a travel sized bottle of bath and shower gel, a hot pink waterproof tablet cover (to allow you to watch movies/read at the beach without worrying about it getting wet) and a giant sized illustrated canvas beach bag.
I think that this is a great mix of products and everything I received I would definitely use. I’ve looked through previous month’s boxes on their website and saw some at a recent press day, and have to admit, I didn’t see a single one I’d have been disappointed to pay for.
They often team up with brands to collaborate on products – I saw a Sephora nail polish in a previous box, plus some very pretty tortoiseshell sunglasses. They also always include one beauty product of their own brand – in this case it’s the cleansing water.
There’s also a great magazine included with every box. This really feels like a proper mini magazine – there are lots of articles on simple ‘make at home’ ideas, beauty and hair styling looks, plus other interesting bits and pieces. The best thing about it is the fact that all of the content has been written by bloggers! And don’t panic – our version will be in English!
I have a feeling My Little Box will be very popular when they launch into the UK in September. At the moment their UK site isn’t finished, however you can register your email to receive updates of when it launches and be one of the first to subscribe. I definitely plan to subscribe post-launch. I’m hoping the Sephora collaborations make it over the channel and end up in one of the first UK boxes!
What do you think of this new beauty/fashion box? Is it something that appeals to you?
*PR sample