DHC premium lipsticks review

My love for DHC’s liquid liner is well known (I’m on a mission to convert everyone to using it; it’s the best thing EVER), so when I heard they were releasing some new Premium Lipsticks*, I got excited. I was hoping they would be like the lipstick version of their eye liner. So when they dropped through my letterbox a few weeks ago, I ignored standard blogging code of waiting to take photographs before using them and immediately started swatching and slapping them on my lips.

If you’ve not heard of DHC before, they’re a Japanese brand that hit the UK several years ago with the launch of their cult product – the Deep Cleansing Oil. Since then, they’ve expanded the range that’s available in the UK massively, and it now includes everything from pore minimising skincare to foundations.

The Premium Lipsticks are a new launch from DHC and come in 6 easy to wear shades (L-R shown above):

Petal Pink (PK102)

Rich Raspberry (RS107)

Bold Persimmon (OR112)

Velvety Red (RD109)

Rose Gold (BE111)

First Blush (RS105)

The formula is creamy, soft and a little bit sheer and you can easily wear them all day without feeling like your lips are drying out. Each lipstick has been infused with a hydrating mix of macadamia nut oil, sodium hyaluronate and olive oil (plus a whole host of other ingredients!) to help moisturise and plump out your lips while you wear them. Initially I thought they all looked a bit samey shadewise, but once on the lips, they are all revealed as easy to wear colours that should suit most complexions.

My favourite shade is Petal Pink, which is a soft pink colour. This for me is a ‘my lips but better’ shade. I’ve been struggling to find a good nude shade for years and I think I might have finally done it with this.

The packaging is super cute – it feels very premium and has a lovely design printed onto the lipstick tube which makes it feel that little bit more special than some of my other lippies. Each one costs £13, so is a little bit pricer than your usual high street lipstick, but still cheaper than MAC!

DHC isn’t the easiest of brands to track down in the UK, but you can order them direct from their website, or if you’re based in London, Beauty Mart are a big stockist of some of their key products, as is Selfridges and Fenwick Bond Street.

If you’re a lipstick lover, I definitely recommend you try one of these babies out. And while you’re at it, order the liquid liner too – you won’t regret it.

*PR samples