Finding the perfect foundation is a hit like finding the perfect partner - you have to hunt hard to find one that's exactly right for you. I often find that trying to find my perfect shade is a bit like navigating a large, beige wall. It seems like some companies are very much focused on a certain colour range and if you fall out of the bracket it's pretty much tough luck.
It's not just the pale end of the spectrum that seems to have been forgotten about - the darker end seems to suffer just as much. Why is it that large brands can come up with 50 shades of beige and yet they can't expand things a little? I know the shelf space isn't never ending but it would be nice to have a little more choice!
Trial and error (seriously orange errors in some cases) has led me to always abide by these tips:
1. Know your brands - GOSH make some good paler shades in their bases and won't break the bank. Illamasqua also make a white foundation, so if you're really struggling to make one match, mix a little in and create a custom shade.
2. Avoid any counter assistant who looks like they've been tangoed or has an obvious foundation line. If they can't match themselves properly, they aren't going to do any better on you.
3. Take your time - you wouldn't expect to create a life long relationship with your boyfriend in seconds so don't expect the same from your foundation. Research, test and try lots on before making a purchase. It will save you money in the long run.
Mini rant over... But brands, if you're reading this, please widen your shade range a little, we promise to buy them!