What is a serum?
A serum is a concentrated liquid that offers properties such as anti-ageing, anti-redness, and hydration. They are usually lightweight and designed to be used before your moisturiser.
Why should I use one?
They can help give targeted results that your regular moisturiser won't be able to do. They often contain added vitamins and anti-oxidants in higher doses, and serums are generally made up of smaller molecules so can penetrate deeper into the skin for a more effective result.
How do I apply it effectively?
Usually, one to two drops or pumps is enough to cover your entire face and neck. Distribute evenly between your fingers and using a gentle rolling motion, press into skin. All serums will absorb quickly and then apply your regular moisturiser over the top. Use it morning and night for best results.
Which ones should I buy?
For hydration - Bioderma Hydrabio serum
For calming/sensitive skin - S5 calm serum
For radiance - Jurlique Herbal Recovery Advanced Serum or Elemental Herbology Cell Food
Do you use a serum? What's your favourite?